July 2016

Minal Sampat

As you work on fine-tuning your business, you may find yourself questioning the validity of branding. You might ask, "why should I put time into establishing my brand when I could be focusing on running my business more efficiently and keeping customers happy?" The Brand you create is the FACE of your company! Establishing your brand is one of the most important steps when you're working on creating a business. The people you are trying to reach, whether it be a product or a service, will want to have a way of identifying and distinguishing your business from the others in its field. Its necessary to determine what strengths you want to highlight in your marketing campaign and how you want to share them. In any marketing campaign you're reaching out to those that you think will best relate to your product, and with that you need to pinpoint the areas you excel. Perhaps your business has a great reputation around town for its effective teeth whitening procedures? Maybe you're the only organic grocer in your neighborhood and you want to emphasize that to reach potential customers? Either way, you need to target your audience, but first you need to determine exactly what you want to accentuate. If people can apply your business to a certain need based on your branding, then you're going about your marketing in the right way. Establish who you are among your community and your business will blossom from there. Plant the seed, water the plant and watch it grow are our services established to Grow your Business through Management of Marketing. Please contact us if you would like more information on any of our Services. We are not a cookie-cutter company and each Marketing Plan is made specifically for your particular business.


June 2016

John Toomey
Professional Training & Coaching Fatigue Prevention Specialist International Public Speake

Fatigue is not simply about sleep. Professionals who try to convince you that fatigue is about sleep are experts in sleep and not an expert in fatigue and will talk Fatigue Management. A Human Performance Professional will always talk Fatigue Prevention.